We would like to play primarily off the "fire" and secondarily off the
"wrap". We've contemplated having the "W" of "wrap" be incorporated
at tips of flame. Consider the example we provided "Fire Company"
an abstract of"F" although don't feel obliged to use a round image or
negative space for the flames.
Our product is a way of delivering content (PDF, Images, etc.) in a
collection or package. We have contemplated the "W" flame wrapping
around a box or something to indicate wrapping a package.
We would like a visual where the mark portion can scale down legibly
to 70px. Some gradient will be OK, but we'd like the concepts to be
able to brought to B&W retaining it's meaning. It is not necessary to
do a glassy look.
In color, the logo should also be able to be placed on either a dark
or light background (some boundary) would be OK to accomplish this if
needed. The font can be fairly simple, san serif. Please use proper
case, rather than all caps.
We are a internet software technology and the users or our product are
professional technology salespeople, 70% male, 25-45 years old.
• Efficiency in their selling process
• Simplified, quick and easy
• More engagement with prospective buyer
• Revealing which prospects are most likely to buy
==== additional update 25-jul-2014 =========
More brand attributes
- Control - Strength
- Simple - Easy to use - Flow
- Engagement - Connection
- Sharing - Send - Deliver
- Discover - Visualize - Reveal
- Enabling - Empowering