Innovative Import - logo design brief 2020-05-01:
I need a Logo designed for my limited company – Innovative Import.
The company is a newly formed company that specialises in importing products that make a positive difference to people's lives through the use of innovative design elements.
These products might look like:
- a health related product that facilitates someone with mobility issues getting back to full function
- a toy designed by an engineer to introduce a child to the basic principle of mathematics
- a household item that enables more productive use of a busy mother's time
The company name is derived from two words:
- Innovative - the action or process of innovating; featuring new methods; advanced and original; introducing new ideas; original and creative in thinking
- Import – to bring goods or services into a country from abroad for sale
The second word 'import' also has the following meaning: 'the implicit meaning or significance of something'.
As the company matures the brand meaning will shift from 'importing innovative products' to 'creating brands and services that exemplify innovation, have implicit meaning and significance to the lives of our customers'.
The vision for the company is therefore to make a significant impact on our customers through the use of innovative products and services that enrich and improve their lives.
The initial target market for the company is the United Stated of America.
The company logo should have two aspects: an icon, and the company name
- It should be a clean, simple statement that reflects these ideas of innovation and significance and meaning
- It should be easily recognised whether in print or online
- It should be able to scale to a large conference banner, a tablet, a mobile phone or be recognisable at the level of a website favicon
- The icon part of the logo can be bounded by a simple geometric shape (e.g. circle or square) and this may have a colour fill
- The logo should not include the 'Ltd' part of the formal company name
- The logo should be easily readable whether on a white or coloured background
Deliverables - tbc:
- an icon for the purposes of trademark, website footer, website favicon, online page header such that this icon can be scaled for its various uses
- an icon with the words 'Innovative Import' to its right such that this image could be used in the top-left hand corner of a website - the text should be presented in two variations: i. inline i.e. 'Innovative Import' with the icon to the left of the text, and ii. with 'Innovative' above 'Import' with the text to the left of the text
- versions of the icon and text such that they can be placed on any coloured background
- the words 'Innovative Import' without the icon appended to it