It is a merchant rate monitoring service provided to businesses to insure their business receives the optimal merchant rate or are not overcharged by the merchant processor (eg., similar to LifeLock protecting an individuals identity) . The Company tagline is "Profit Protection for your Business"
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The target market is the small business owner or business manager who is overworked and this relieves him/her of one more business detail to keep track of that depletes the companies profits. Also, the monitoring service is essentially free. The amount of money saved by optimizing the rate will exceed the service fee or it is free. Again, the Company tagline is "Profit Protection for your Business"