After many years in the photography business we are looking to freshen up our look and we need a new logo that better represents who we are and appeals to our target market.
I hope to provide a more established professional look with the addition of a recognizable logo.
I have uploaded our old logo to show you what we are using. I think it has a more commerical industrial feel and is a little to harsh.
My ideal client is a professional female who values professional images. I’m looking to appeal to brides in the age range of 24 to 40. Also mothers and parents age range 25 – 50 who are willing to invest in professional portraits of their family and children.
I am looking for a design that appeals to females but is not a feminine design.
Artsy and creative but upscale. Nothing childish. or with a with cameras, lenses, etc.
Text that should be included in the main part of the logo is “Wawro Photography” but a symbol with the text would be better.
I’m not committed to any color. Currently using burgundy and gray but I’m open to other color combinations. Must be something I can use in b&w but also want to use color. I like mediterranean blue. No orange please.
What I am hoping to convey to my target audience is go here for quality. It needs to convey upscale, artistic photography. This is the logo of a professional photo artist with years of experience, not just another hobbyist.