I attached 6 different logos that we liked because they were simple, very professional looking, and integrated some sort of cool, unique design with their name.
Although we're a fitness/weight loss company, please don't integrate any muscles or dumbbells into the design. It should be a design that exudes fitness/wellness/weight loss, but doesn't have any sort of tacky bodybuilder or weightlifting designs with it.
We definitely want some sort of design symbol to the left of or below "FITera", especially one that has a health and fitness look and feel to it, but not crazy about the people and plant-type images that seem popular.
"FITera" to use means "your time is now" (to get fit), so some sort of cool (but very subtle) clock-type image might be cool... or anything that is inspirational - maybe like a mouton peak or something like that?
Our customers are 62% women between the ages of 30 and 55. Most are college educated with a household income between $50,000 - $10,000/year.