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We would like some type of industrial look. The demographic we target is 30-60 yr old men; construction workers, farmers, etc. In the past we have just used our name in an industrial font in our advertising but we are after a LOGO. Something we can use on shirts, mugs, internet advertising, and more. You could even try to use the initials of the business, RSI, in to logo as well as long is Renville Sales Inc. is in smaller letters. The words "trailer sales & repair" could also be in smaller letters if that helps identify what we do as a business. Our website is http://www.renvillesales.com if that helps (we do not like the logo on our home page), trailer sales is our main business, disregard anything else on there.
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