[WHO ARE WE]
daily fantasy nerd is your personal nerd analyst for all your daily fantasy sports needs. We help you create better lineups in less time with advanced stats, analytics, and tools. We currently support basketball tools, but will expand into baseball, football, hockey, and other sports. We are currently in beta and offer a free service, but will eventually charge a premium subscription of $10-50/month, which will be on the high end of the industry.
Learn more about the daily fantasy sports (commonly called DFS) industry here: http://en.wikipedia.org/wiki/Daily_…asy_sports. DFS is essentially daily fantasy sports with real money betting. It is the next evolution of traditional year-long fantasy sports. FanDuel and DraftKings are the biggest DFS sites in the industry. To be clear, daily fantasy nerd is not a DFS site, it provides analytics and tools for DFS players to gain an edge on the competition.
Enthusiasts, serious players, and professional daily fantasy players. The Top 20% of daily fantasy players who care about gaining a quantitative edge on the competition. These players are betting anywhere between $100-$100k per day. The demographic is 80% male, 90% caucasian, 50% not married, and average age 34 (http://www.fsta.org/?page=Demographics).
We expect that as the industry grows, there will be more players that want to learn about analytics/tools. Therefore, we'd like the logo to be approachable so that new players are more willing to learn about our tools.
Nerdy but not geeky. The cool kind of nerd. Conveys smart, but friendly and approachable. daily fantasy nerd should be like a cool/smart Robin to the DFS player’s Batman.
See this emoji image of Russell Westbrook for a good representation: http://thelab.bleacherreport.com/nb…tbrook.png.