Selecting a logo is like getting married or buying furniture. I understand that it will be with me for a very long time and that the logo will take on its own life in the marketplace regardless of whether it's a good one or bad one, so I'm hoping to get a good one!!!
In terms of characterizing my company's personality, I want to portray elements of trust, integrity, professionalism, advocacy, and comfort. In terms of the actual product delivered, I want to communicate themes of order, streamlining, optimization, compliance, and finally providing visibility into the inner workings of their company. Visibility is key because these business owners want information sliced and diced so many ways and a good system is required to give that to them which will then allow them to make better business decisions.
My colors are purple & green.
On my old website: http://www.libbycpa.com , the picture in the upper right corner has the colors that I would like to maintain. The picture is of an aurora, but I chose it because it looks like an angel coming to the rescue...
A feminine look and feel is OK. I don't want any semblance of money (cash, coins, etc.) or any ledger paper or tax-related anything. Leave that for the tax bean counters.
I'll be using the logo to display on ink pens as gifts, my website, business cards, letterhead, and possibly embroidering onto a backpack.