Hello! I am very excited to work on this project with creative geniuses like you!
Our company operates a chain of supermarkets in Pakistan. Due to the ongoing Convid-19 pandemic, we want to launch our grocery e-commerce store (App & Website) to better serve our customers.
We have decided to name our e-grocery store "DailyDelivery”. Basically, DailyDelivery will be a membership/subscription based service which would entitle our customers to order & get deliveries from us on Daily Basis. Our core focus would be on delivery of daily essential like Milk, Fresh Fruits & Vegetables, Bread, etc but we will be delivering all supermarket goods (Tissue Papers, Detergent, Hair Color, etc). Customers will be able to order a single item or 10-30 items by 11 pm daily, which would be delivered to their homes on the next day.
Where would the Logo be used?
1) On our “Website"
-- As "DailyDelivery.pk"
2) On our "App Logo"
-- As "DailyDelivery" (without .pk domain)
So when you are submitting designs please submit both with ".pk" domain and without the domain.
3) Shopping bags, Uniforms, Receipts, etc.
The target audience is primarily Women aged 20-35 who are new generation housewives. They have smartphones & use social media on daily basis. Since we are the volume / price leaders in all the markets that we operate in, our customers come from all social economic backgrounds (rich, middle class, poor).
Ideas for Icon Part of the Logo:
Focus of the logo should be the words "DailyDelivery". But we would like a "Wordmark" logo with a subtle icon / picture signifying something related to:
-- Daily (Calendar, Sun Rise, Clock, etc)
-- Supermarkets (Shopping Cart, Basket, etc)
-- Fresh Fruits & Vegetables (Leaves, Oranges, Peaches, Mixed Fruits, Carrots, Strawberries, etc)
-- Milk, Bread, etc
-- Delivery (Delivery Truck, Delivery Guy, Things on Wheels, etc)
These are just ideas! Please don't take them as dictation. We would love to see fresh ideas for the icon.
About Text Size / Placement:
We want our logo to be easily "readable". Since "DailyDelivery.pk" is a long, two-worded domain, its important that your logo design emphasizes all the following words:
"Daily" + "Delivery" + "pk"
Examples on How you could do this:
-- Using two different colors for the words "Daily" & "Delivery"
-- Using bold / normal font for both the words, etc.
etc --- Please use your creativity.