We are a direct response marketing agency launching an innovative and exciting targeted web sales / lead generation strategy for an investment fund.
There’s a wide audience of investors that are strongly focussed on Income from their investing. In the investment world, just as some investors juxtapose Shares vs Property, so too balance Growth vs Income outcomes in their investing. This campaign is directed at those investors (new or current) who’s focus is Income Investing at this point in time.
Till now, popular Income Investing seems to focus mainly on high return cash accounts or term deposits, positively geared property, or on shares that typically pay high dividend returns (ie Tattersals). This Campaign is most likely targeting those people who already have a) a blue chip portfolio b) shares with high dividend yields or c) those in high return cash accounts or 2nd mortgage products. We would likely not be targeting those interested in bonds as they’re suited to a slighly more sophisticated market and are somewhat cyclical in nature.
To explain and promote investment in the fund as a superior way to earn solid monthly cash flow returns – better than fixed income, better than bank, better than positively geared property, better than share dividends – and with less risk in some case.
35-65yr old Ma & Pa investors in an accumulation phase or transitioning to retirement phase, possibly with self managed retirement fund of $150k or more.
We require a unique and innovative logo design relevant to the campaign concept and target market.
The logo must use the following text:
What we expect
* Simple, attractive and contemporary design
* Clear and easy to read
* Colours used should be related to the concept
* Suitable for the online environment
* Needs to be transferrable across different mediums
* Logo to create a sense of confidence and legitimacy
* Please do not use any clip art or stock images in the logo