We're a couple of geeks offering technical training on board a cruise ship. We're laid-back guys who enjoy the finer things in life. We love good design, and we know it takes work on our part too. This is our second 99designs project, and we know to constantly give you feedback on which parts of the logo we like or don't like, and we'll be honest to avoid wasting your time.
Our target: 25-35 year old IT professionals who've never paid for technical training before. They're laid-back, smart, but not formal. Think flip-flops, not wingtips.
Logo for a cruise vacation with database training. The brand name is SQLCruise, with the letters SQLC all upper case, or the whole thing can be upper case.
Style: we prefer a classic art deco style like the image attached to the brief, but we would also be open to a very stylized line drawing of a cruise ship.
Bonus points if you can work in the icon for a database - if you search images.google.com for database icon, you'll see examples. It's a cylinder with a couple of lines going across it. Might be easy to work it into the cruise ship's smokestack. Uber-bonus-points if you can work in a hidden image of bacon, but that's over the top - don't overcomplicate the logo to work this in. If you happen to see a place where it fits, great, but if not no worries.
Ideally, we'd like an image that can switch between 4 color 2 color and 1 color and work for a embroidery as well.
We're open to anything for colors or orientation (portrait vs landscape).