Dealbank facilitates trade between members of business affinity groups by providing an ecommerce platform for promotion of special offers by vendors or suppliers to members of a trade association, for example. Think business-to-business variation of daily deals for industry niches, but that is only one iteration.
Our audiences are small to medium businesses (SMBs):
a) management of business affinity groups like trade associations (but others as well)
b) suppliers or vendors to those groups
c) the group members themselves, the buyers (who may be suppliers to other groups)
The essence of the business is marketing and advertising, with elements of (white label) software-as-a-service and online publishing.
The main audience are the decision makers in trade associations, chambers of commerce etc rather than actual businesses - other designs will be used for the actual transactional sites.
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The logo will be used as base for a WP theme, electronic letterhead, Powerpoint and Word templates, email sig and biz cards.