I have always been involved with watersports ,snow sports and the outdoor markets. I started a footwear compnay 3 years ago. This was dreamt up whilst surfing in Australia. To date have made verything from flip flops, croc type clogs, Ugg style boots, Snow boots, wool based slippers and wellington rubber boots. Generally fun, functional items. I wish to grow the brand internationally and venture into clothing and accessories. I enjoy designing things that are a bit different, my shoes can be seen on http://www.gumbies.co.uk. Its exciting watching the brand grow popularity and indeed the great feedback i get from my customers, shops and end users alike
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My target audience is the whole family, from kids to adults. Young and old alike. Sporty people and people who like to be casual and live the dream of freedom at weekends. We have sold well to kids and mums that like to dress their kids individually. We have found a great audience in the equine (horse world). Ski shopes, surf shops and boutique fashion, as well as sport. We want to appeal to everybody not just niche markets.
we currently have 2 logos Gumbies which is the rubbery fun funky footwear and Ewe by gumbies which is our wool range. We want to marry the 2 together to have one overall logo which can be used for both ranges but Gumbies is the overall brand name. We want to look appealing to all ages, strong and long living as a company, product and brand. Although people are now following the brand already, we want to take it to the next level, grow it up a little.
I would also like to incorporate a character like a mascot to become associated with the brand. A duck bill platypus would be perfect as it is native of Australia, unique and a great representation of the great outdoors.
Illustrator ai file would be my chosen final fomat