http://www.thelocalclick.com - this is our consulting site
We are marketing consulting firm. We help local businesses get more customers by building sites and getting these sites ranked on page 1 of the search engines. We then rent ad space, on the top of each website to clients. These ads get clicked and taken to our customer's website.
We are strictly targeting individuals who search Google for the keyword term "waterproofing kingston" the individual will find the site waterproofingkingston.ca on the top of that search result. Once the individual has clicked onto waterproofingkingston.ca, they will be presented with our customer's ad in the space above the fold. (you are designing this ad!)
Remember, you are designing this ad for a local waterproofing company. The target audience will be looking for waterproofing services because they have water in the basement, a leak or they need some level of waterproofing in the home....now.
Here is our client's website
We need you to design a a banner ad that gets clicked....alot.
We are asking you to design the ad that appears on our website. waterproofingkingston.ca
We will supply the text. You will supply the layout, design and images.
This ad will have one job, to get the customer to click it. We are looking for ads that can command a good click through rate. To us, a great advert is one that gets clicked alot.
The design must be clean and fit the style and colour of the WP theme we are using. The ad MUST NOT be cluttered or dated. Avoid using those free business stock images. Your images can be photography or vector based.
Don't forget ad must have a strong, compelling html or button link in the design. Make sure people now what to do....click.
The final image file must be a format that can be uploaded directly to wordpress.
You will need to make the sure the size dimensions are correct.
Here is the demo of the wordpress theme we will be using -
You will be designing for the blue area that says "welcome to vibrantCMS" and that features iphone image.
I have uploaded an image of this for clarity.
I have also uploaded the ad copy.