A new jewelry brand. It's based on feminine, modern but minimalistic jewelry that one can wear today and in 10 years. It's casual though, meant for everyday wear rather than for special occasions. The jewelry is supposed to vary from delicate and subtle to heavy and 'in-yo-face'. You can layer it all together or wear separately. It's interchangable because there's a huge need for variety. The price tag is going to be on a little more expensive side (demi-fine) but it's still available to the mass market. In the portfolio there also will be jewelry cases and boxes for storage in style.
Target group, buyers profile:
2. Mainly it'll be marketed towards women. Age group 20-50. Just to give you an example of a woman that would be an ideal buyer:
Emma, 27 yo. She works at a digital marketing agency, has a great sense of fashion and enjoys high end street fashion that's still affordable but adds an edge to a look. She is busy at work and in her personal life. Needs jewelry that will complement her life and add professionalism during work hours, and sexiness during a happy hour. Sometimes she goes for suble, layered necklaces with studs in her ears if she wants to look extra feminine and delicate, and sometimes she will go for a heavy chain with hoops that will be a statement piece of the look. Her partner, Mark 34 yo, a successful businessman, also shops mom's brand. He likes discreete but masculine touch of a leather based jewelry.
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Los diseñadores eligen
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
I’m mostly interested in wordmark, abstract and combination logos, but I’m open to all ideas.
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