Barbary Brothers is an exciting new ecommerce website (barbarybrothers.com) bringing a full range of professional men's grooming products to the discerning gentleman.
We will be retailing (initially re-selling) everything from beard oils, balms & moustache waxes to skin, hair care & shaving products - barber grade performance direct to your door.
Our target audience is the 18 to 45 dapper male who takes pride in their appearance. They may be either: a clean-cut "privateer"; or a "swashbuckling pirate" with facial hair to match.
Our audience engage with media, brands & websites such as: krakenrum.co.uk / captainmorgan.com / Peaky Blinders / Pirates of the Caribbean / steampunk / Sons of Anarchy / Pennyworth / Penny Dreadful / retro games / GQ magazine / captainfawcett.com / dapperdanbrand.com / dickjohnson.store / mobros.co.uk
Backstory - the Barbary Brothers Oruc & Hizir (AKA Barbarossa Brothers - Italian for Redbeards) sailed the seas in the 16th century as notorious Barbary corsairs & pirates.
From Albanian/Greek descent, the Barbarossa Brothers operated from the North African coast, an area that became known by Europeans as the Barbary Coast.
We're looking to bring the age of Barbary Piracy to life in our new brand - Barbary Brothers. Think Pirates of the Caribbean meets Kraken Rum - a dark & stormy brand with a Barbary Pirates theme running through it's veins.
A nautical / pirate theme may well hit the spot, but we're open to ideas using "Redbeards" that the Barbary Brothers become famous for during their prolific reign of the sea in the Ottoman Empire. We've also not ruled out the use of something steampunk inspired.
At present, we're not yet settled on a slogan to incorporate in our logo - current thoughts are "Fierce Men's Grooming" or not to use a slogan. We'd like to see some suggestions with / without.