Some key points:
Please view the attached pictures - they will give you a better idea of what we are about than anything else I can can tell you.
"Design Without Barriers" comes from the notion of "barrier free" showers - meaning showers without a ledge to step over.
First and foremost, these are elegant, beautifully designed bathrooms - and secondarily they bring safety. Our products are an alternative to products that provide similar functionality, but that have a more institutional look.
*We are a luxury brand - We compete on the quality and beauty of our product, not on price.
Our key demographic is mid/upperclass babyboomer homeowners.
The emotional appeal of this product aging safely and securely in your home, instead of moving into a cold and unknown assisted care facility. We alleviate one of the greatest fears of the aging population - falling in the bathroom.