VRS by Victoria
I am an artist and sculptor who became a jeweler and a business person.
I consider my taste to be half way between artist / designer and business person. I intend to use my skills and background as a selling point and a market positioning strategy.
I consider myself elegant, but not in an old world kind of way. I like to change styles., but know that it is important to have a clear identity when you are dealing with a marketplace.
I want my brand to reflect me, my interests, and intentions. I am interested in the expression of form in my jewelry, not about the sparkle of a gemstone. The commercial jewelry market tends to ignore form and focus on gemstones, unlike my target market.
Our customers are interested in the unique item, as it reflects their personal style. Many of our pieces are bold, hence they do not speak to traditional femininity, but rather a stronger and bolder modern woman.
Our buyer is educated, well-travelled, visually sophisticated, with an income that supports her style panache. These are some examples of the “type” of woman:
The young professional woman, highly aware of current fashion trends, with a strong desire to acquire symbols of success, and to be fashionable.
The established career woman who has achieved a high level of personal success and insists upon quality and design saavy in all areas of her life.
The socially active woman with a busy schedule of family and community commitments whose elegant personal appearance is a high priority.
Jewelry engages the senses, anchors the intellect, and often gives a woman what she wants.
"Designer" has become subjective. Look carefully at all attachments; Consider that if you do not fit some of the customer description (whether or not you actually buy jewelry), you will be unlikely to be able to convey the image that I need. Please choose this project only if it suits and excites you. At a later date I will be posting a contest for the website.
I need the logo to do the following:
VRS will be translated into a hallmark stamp.It needs to read in a very small format as well as large.
VRS by Victoria is our company name. As the brand becomes recognized, I may drop the Victoria. The logo should allow for this change, without having to re-brand.
The hole in VictOria (as you will see by the attached biz card) should give you a feel for the sexiness and boldness needed. In the biz card the hole is actually punched out.
The font on the business card is Peignot LT Std. Do not use this font directly. I would prefer that you use it and tweak it into something that does not look like it came out of a box.
Some of the themes that continue to repeat in my work are:
conical forms, 3D forms in space
organic fused with clean lined
Sensuality, understated glamour