We are 2 entrepreneurers starting a freight brokerage business. Our freight brokerage business will match our customers' freight with transportation customers. We do not own any transportation equipment. We rely on the transporation customers with whom we have relationships to transport the freight.
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Our target audience is generally any company that needs to transport freight in the United States by truck or by rail. Due to our low overhead, we will initially be a reasonably priced brokerage firm in the eyes of our customers. However, even though we will be a reasonably priced brokerage firm, we will endeavor to provide exceptional customer service.
We are looking for a logo to represent our brokerage firm - National Transportation Logistics, LLC. We will use the logo on all forms of identifying materials, including business cards, accounting forms and office signage. We had thought about some variation on "NTL." In addition, here are some additional considerations:
1. The logo should be professional, not cartoonish or childish
2. The logo should stand out - use colors if you want
3. Typeface should be clear