The directors have been in wholesale for over 15 years and this is their foray into online retail sales of designer brand sunglasses and eye frames in Australia. We wish to create a stylish image for this business and create the best place to shop online for top designer sunglasses and frames. Our goal is to sell thousands sunglasses and optical frames per month through this website, so the logo has to make an effective statement, stand out and look professional.
Australia and possibly Global, from the young hip to the mature fashion conscious, the demographic is the fashion discerning online shoppers who want to look great and will only wear the best in designer eye wear. The target market audience are majority women, but not exclusively female, so this logo needs to be fashionably bold, reassuring and unisex.
Take a look at the website - http://www.sunglassesshop.com.au it is under construction, but will show the designer range and the websites back ground colors which are predominately purples, grays, violets and mauve. This should be a guide with picking the right logo colour’s that should either be in a complimenting contrast or should compliment the deep purple shades.
As an example see: http://www.opticalframes.com.au which has a very cool professional looking logo; this was designed by one of 99Designes designers and a regular winner. We were impressed, take a look.
All the sunglasses and eye frames we are stocking, are made in Italy, by the two biggest optical companies in the world, who make most of the top designer brands.
This means the logo for this Sunglasses Shop website; will need to be fashionably stylish and corporate to give the consumer confidence to buy designer products from the website. The logo will be used in print advertising.
• No Cartoons - must not be cheap or childish
• The typeface should be clear, simple and bold.
• Do not use any stock images or cheap clipart in the logo
• The website back ground colour’s are shades of Purple, violet, gray and mauve
• The logo color should either be in a complimenting contrast or should compliment, check the color spectrum