The main words are "Development that Pays".
"Development" here refers to Software Development.
The target of the video series are business people. They may not understand "Software Development", but they do understand Money and Profit.
For that reason, the "Pays" part should be given more emphasis that the "Development" part.
The intent of video series is to provide a change for the better:
- It would be good if the logo could convey a sense of change, movement, GROWTH
- There's also the idea of two departments (business/marketing, software development) becoming better aligned. So perhaps something that implies 'alignment'? Or the "meshing" of two departments?
- Also, different teams learning to work better together - so become a "smoother running machine"
Would be great to end up with a 'shape' - recognisable or abstract - rather that just stylised letter combinations.
As the geographical target is the UK, the use of dollar symbols is not appropriate. (The use of £ symbols might be appropriate... but it might be better to avoid current symbols altogether.)