We are a technology company with a self-service ad buying interface that helps companies buy media more efficiently. Our service brings together data and website inventory from all over the web and we integrate with these disparate systems to create a simple and easy solution for our customers. Our clients are advertising agencies and advertisers. We make their lives easier by integrating technology. Automation, integration, performance, are important to us.
business to business, advertisers, ad agencies, technology company partners. We have been around for two years and are changing names to sound more tech-focused (we always have been, but our previous name sounds too much like a consulting company). Our existing group of customers and partners rely on our technology to make advertising quicker and easier for them.
We want a logo design that uses the XA.net as the major part of it, is somewhat simple but also conveys a sense of technology, of possibility, and that we are making something that is usually complex for them, much simpler and more effective. Past images we have used have included the cog/gears motif to show we are making a lot of stuff work, connect, integrate and also creating new value for them. In terms of color choices, we think we want to stay with the existing palette but are also open to new color choices if they make sense for the brand. I don't think we want any tagline embedded in the logo, just the XA.net with some kind of icon/image as needed as part of it.