We sell knowledge. We are a small, less technically developed, version of these competitors:
We sell retail and wholesale. Our wholesale clients are also similar to the list of competitors above while including retail end user entrepreneurs. There are three main clients of our data:
a) Marketing clients want to deliver RELEVANT messages to their demographic audience. Our data helps them pinpoint their message to the appropriate desired subgroup.
b) Law Enforcement and Investigative clients want fresh information so that identities may be authenticated and fraud prevented.
c) The third client area that we are entering is social media applications, in other words, you may access our list through an android app to see if you a registered to vote.
Our new tag line might be: Know How to Know Who.
I want you to start with the existing logo as the genesis for your design so that your new logo is not a total break from the current logo.