Our show is about using technology to make life easier, smarter and more fun. We will talk a lot about home automation, but also about technology that relates to making life easier.
We want to portray ourselves as a high-tech DIY type show.
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Ideally we want to target men and women 30-55 who are interested in technology, but might not be geeky enough to know everything there is to know about it. We are targeting beginners in home automation. A lot of our audience will be iPhone, iPad and Mac users. Most will be home owners as well. We want people who love the wow factor of controlling their lights and a/c by using their iPhone. Or people who might love the lights to come on automatically when they walk into a room, along with their favorite music playing in the background.
We want something simple. A logo that can look good as an avatar on Twitter as well as a album art on a podcast. The logo by itself might need to fit into the space needed for the above requirement, but we also want something that fits into the header of our blog. So, a vertically oriented version with or with the title and a horizontal one with the title. I thought of using a gear with the hole having a DNA double helix inside of it, but that might not look good. It needs to be able to look good in 3D as well as 2D. We will need someone to animate a 3D flyover for our show at some point. Be creative and come up with anything you think will look good. I search for "logo inspiration" and find a ton of awesome logos, but I don't have time to design one myself. Find colors that work with our intended audience and topic. We like purple and/or green or blue but are not tied to anything. Be the expert, show us what we need!!
Watch the podcasts "iPad Today" and "geekbeat.tv" to see kind of what we're targeting as far as animation and or logo design.