Our classic rock station in Syracuse, NY has a well-liked and well known signature show called the Blue Moon Café. This show is mainly acoustic featuring mostly singer songwriters like Neil Young, Bob Dylan and Tom Petty. It’s rooted in classic rock but has an acoustic/ mellow twist and often introduces new music from old and new artists like Amos Lee, Ray Lamontagne and others.. The vibe is like a relaxed, Sunday morning (because that’s when the show airs). The show features some non-acoustic stuff but mostly it’s all acoustic. It's very peaceful and upbeat. It’s like the music you would hear in a Starbucks. It's like something you would sit and listen to while you have a good cup of coffee and talk with a friend.
The show is hosted by one woman. She is very well-known in the community but is not egotistical and doesn’t want the show to revolve around her. However people do know her and like her as the show’s host. This show is also a signature brand for the station as whole, with a dedicated, loyal audience.
Cuéntanos a qué tipo de público quieres llegar
The radio station’s audience is made up of huge classic rock fans. These people are also particularly dedicated to this specific show and this classic rock station. The show has been airing for 18 years so we want this logo to appeal to longtime fans of this show, but it should also be able to catch the eye of new listeners (both young and old).
The logo should include a nod to “blue moon”..a full moon not a crescent moon. We want the logo to reflect the mellow, acoustic mood of the show. It shouldn't be too in-your-face nor should it be too specific to one gender. We have listeners from both genders and want to appeal to everyone.
The logo should translate well to black and white and to printed material and products like teeshirts and coffee mugs.