We are an online education company in California, responsible for creating integrated marketing concepts for an existing community college. Currently their logo and website are out of date and in need of an overhaul.
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This is an accredited online educational institution so our target audience ranges from 18 to 70 years of age. Our programs are nationwide so quite a range of eyes will be seeing this logo, viewing this website and enrolling in our online college courses.
We are looking for a clean, conservative and academic logo for a community college that is both catchy and appealing to the eye. Currently the logo is spelled out (Community Business College) but feel free to experiment with both the full name and the acronyms "CBC" as well. The current blue coloring that the school used was: 0046e2 but please feel free to experiment with colors! We will be using this logo on various mediums (website, online demos, business cards, letterhead, fliers..etc)
The files that we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please use artistic license here and feel free to use academic related graphics or shapes that will further define the logo, but do not use any stock images or clip art in the logo.