We have already refreshed the font in-house, so the attached font must be used throughout all entries.
Three main objectives & considerations:
1] Identity Mark
We are looking for an identity mark that reflects the transportation industry (semi-trucks), chrome and lighting. I want something that is simple, yet clever and appealing as a brand. Open to all ideas and suggestions. Our product line is referred to as chrome and a majority of our products are made out of stainless steel (aka chrome).
Color schemes used within the renderings of each logo entry are an important consideration as well. Our primary color is a royal blue (RGB: #1954a0). We are looking for a few secondary colors to spice up the brand. A color palette should also be apparent within the logo.
The final contestant must consider and resolve the brand identity in a positive and negative placement. For example, what it would look like on a blue background or a white background. The concept must have the ability to be placed in various control areas.
Below are the fonts and a picture of our truck. Have fun and be creative!