We chose the name FetchForce because it combines the sales and marketing connotations of well known products like salesforce.com and demandforce.com while at the same time, the product essentially retrieves online customers in the same way a dog retrieves a Frisbee. I want the logo to have connotations of retrieval, but it is software at the end of the day, and so it needs to be abstract rather than a picture of a dog or something that looks too much like cheesy clip art.
We want a web 2.0 aesthetic that has a similar design sensibility to the products our target audience is also likely to be buying (see website links above). The logo needs to have color, but look just as good in black and white as it does in color. I like blues, browns, gray, black in particular, but if you have a great design, don't feel limited to those colors. It will be against primarily a white background that has a simple modern feel.
I am looking for a design that will go on the website as a vector file, it needs to go on documents as a jpeg and will be used for printed business cards and marketing collateral which I believe is another file type.