We are Community Based Craftsmen; the professional, skilled, trustworthy neighbor who has your best interest at heart and are dedicated to the perfection of our craft. We are friendly, even cheery. We instill in you trust, serenity, calm. i. e. “You are in good hands with Allstate” When you see our logo on a truck driving by you think, "I trust that craftsman with the care and repair of my home, and even to feed my dog and put him back in the yard when he gets out."
Personality of Brand:
Friendly, Professional, Authoritative, Dignified, Playful, Humorous, Cheery, Calm, Trustworthy, Diligent, Caring, Attention to Detail
Craftsmanship, Value, Honor
Brand Keywords—Green, Social, Community, Equitability, Professional, Trustworthy—An integrated- congruent company that represents throughout its operations a new paradigm of Quality, Trust and Dignity between the Craftsman and the Client in a post-corporation, post-union community-based marketplace.
Unique Service Proposal – Slogans/ Taglines:
“We take care of you and your home”
“Consistency, Quality and Cheer”
“Your neighborhood Craftsman”
“Exterior Maintenance Experts”
“Friendly Service from Top Craftsmen”
“Friendly Service, Professional Results”
“We are the Authority on Stucco Repair”