We have been playing around with the idea of making our logo look like a street sign (see attached).
Note: Potential for follow-on graphic design work if we love your logo!
-simple and clean but with warmth and energy (achieve this possibly through use of accent colors)
-elegant (important for earning bride's trust..they do not want to totally depart from the traditional...just the part of the old process that is difficult)
-social, fun (we are a group shopping platform)
We would like to explore the idea of including an icon in the logo, as we think that visuals are incredibly powerful, but we don't want the logo to be too complicated or childish.
-grey + silver + accent color (open to more than one accent color).
-potential accent colors: yellow (1st choice, needs to stand out but not too highlighter or too basic/primary), mint green and raspberry
-if you have a better idea for accent colors than we've presented, we're open
Logos we love (like how they use icons to integrate 2 colors):
As for file formats, we need a vector file version, a jpg and a photoshop version of the logo. We also need a Print file format - .ai (CMYK)
What to stay away from:
-No stock images or clip art
-blues and pinks...we don't want to look like other wedding sites (www.theknot.com, http://www.stylemepretty.com...)