We will be promoting a new product line which aims at replacing sugar and calories while providing dietary fiber. We will have two major product lines
fiberlite no calorie sweetener with fiber
fiberlite low calorie bakery mix with fiber
Fiberlite will be the umbrella brand we will use for our product groups.
Initially we will be targeting the professional market such as bakery chains etc that are willing to use our products to manufacture their own sugarfree, low calorie, fiber enriched baked products/deserts.
Later we will be extending the product to the Food Service segment where we will be providing sweetener packets/sticks to be used to sweeten tea & coffee like Splenda, Sweet'N Low etc.
Finally the product might be offered on retail channels such as supermarket chains like other table top sweeteners.
Our consumers are expected to be health conscious consumers who are concerned about getting adequate amount of fiber while eliminating excessive sugar and calories.
I would prefer to have the logo in shades of green though this is not a must. You may consider using different shades for fiber and lite
Logo should easily be used with the phrase "low calorie sweetener with fiber" appearing below or after it.
I am not enthusiastic about shapes, icons but may consider interesting ideas.
I plan to use font types like Century Gothic so the design should be compatible with such fonts.