Transcend Capital is a financial services firm that provides brokerage services for our clients trading equities, options and futures. We help our clients by developing customized trading solutions that meet their needs.
The firm has been around for a few years, but now has new management - a bunch of very experienced folks - and is looking to update our look. Our current website is http://www.transcendcapital.com. Yes, we know the website is horrible and we want to update it, but before we can do that we need a logo.
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We target professional traders and institutional clients. Professional traders are folks who trade stocks or options for a living, and they are normally very active and make over 100+ trades on a daily basis. We also serve the institutional marketplace dealing with hedge funds, banks, etc. These folks are obviously professional as well.
Bottom line, our clients are serious people. We are all nice guys and work to develop strong personal relationships with our clients, but we are professionals ourselves first and foremost.
We do not target the mom and pop at home making a trade a month nor somebody who has a few mutual funds they look at every once in a while. We certainly have some of these accounts, but they are rare.
We want something that is professional looking and inspires confidence in our services. That being said, we want to make sure the logo doesn't make us look boring or stogy.
Look & Feel:
- Should be clear, clean and bold. Not overworked or too busy
- Should be easily translated black & white, work on dark or light backgrounds, or have such appropriate versions
What we DO want:
- A logo that can be used in a variety of media (business cards, letterhead, etc.)
What we DON'T want:
- cliched brokerage motifs: $, stock symbols, an oil well, etc.
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