The SpyBar is a concept for a bar in a downtown metropolis. Picture a bar that James Bond would stumble into in Europe in the 1930's. Old world furniture - but not everything is as it seems. Secret lairs, hidden bathrooms and a VIP meeting area where wars are won and lost. The overall atmosphere is comfortable, somewhere you will want to stay awhile over drinks, but also somewhere you want to bring all your out of town guests. There is always a little mystery and a little intrigue at the SpyBar.
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Bar y club nocturno
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We like the idea of the old Spy vs. Spy cartoons mixed with a Dick Tracy silhouette. We want the symbol or emblem to become something that can be used on it's own to indicate "secret deals" or "top secret" videos. Spotlights would also create a cool visual as well, if used correctly. High contrast black and white with lots of shadows - we want a very mysterious feeling, but we also want it to be clear that once you've seen it, you will remember it. Our target demographics are two fold - business men/women who seek to have a drink or a meeting after work, i.e. "Let's go for a drink and talk this out..." but we also want to appeal to a younger, late night bar-going crowd. The concept needs to bridge the gap between hipster and well-established adult.
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