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The logo does not need to have or be a symbol, it could just be the words "Help! My Business Sucks!" Don't forget to include the quotation marks.
The word "Help!" should be on it's own, perhaps slightly angled, then the words 'My Business Sucks' below.Â I don't want the entire phrase on one line because the logo needs to fit in a 4:3 aspect ratio.
The design style should convey 'easy & fun', perhaps a little quirky but not goofy. Towards the fun style of web 2.0 graphics.
The logo will probably be used on a variety of formats, online, on video and in print.
Here's some logos from a few sites that might help get a flavor for what I like:
http://www.aiderss.com - I like the gradient within characters, the 'sheen'
http://www.trugo.com - nice colors
http://www.koinup.com - Nice use of colors without looking childish
http://www.dorbit.net - Like this fun font