We are a new school business strategies and marketing firm. Basically, we go to various businesses and do a few things: re-brand them, create a plan for launching a product, clean up their books, find a merger partner, etc.
Our clients range from the Mom and Pop, to the Fortune 500. Most service firms like ours are very clean cut, Brooks Brothers, Wall Street type as it attracts the people who think they're the "elite". We are more humble, more fun, more creative, and all about our clients. Forget the elites! But we are elite, too.
M33 is a galaxy far, far away. Thus, perhaps I would like to convey a tommorrow, futuristic theme (stars, space, robots, etc.). I had dream the other night where "M 3 3" letters/numbers were in different, dark balloons n a 3-D type of picture, and in various shapes and sizes. And "Advisory" was written plainly below so it read M33 in balloons, and Advisory in normal font. Not saying you have to do this or I want this,, but thought it was kinda cool. ANyway, future is the theme.
Please be as creative as you can. I'm looking for fresh and unique, not today, but tomorrow. So please go for it, and you will win!
This is where the challenge really is. As stated, our target audience will vary from your typical Brick and Mortar restaurant, to the high tech software company ,to the conservative financial investment company. So the logo does have to be somewhat professional. However, I would still like it to differentiate us from the herd. I hate the herd! We are a startup and need to be different. Voodoo Donuts (http://voodoodoughnut.com) different. That brand, that kind of different.
3 different logos. Don't worry, the main logo should be really the hard work:
1. The Basic Logo alone
2. The Basic Logo (smaller) with our name spelled out: M33 Advisory
3. The Basic Logo (small) with our Name and Slogan spelled out
Slogan = The Next Era of Business