Giant Digital is an online publishing company, our websites Gigwise, PopDash, TaleTela and Entertainmentwise are visited by millions every month. We need a logo for our company that relates to our established brands but also brings something new, cool and fresh to the table.
We're a young company that wants to present a cutting edge, forward thinking image, that is fun but clever.
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Our target audience are media agencies, media planners and buyers, household brands, music companies and small cool niche businesses.
We need a logo that works online and in print as we hand out plenty of business cards. But also the branding needs to work at a tiny resolution and in monotone as we often feature as media partners on the bottom of posters. I did have an idea of a giant rising out of zeros and ones but that may well look too comicsy and maybe a play on words would be better than something obvious as we are not a giant company by any means. The logo needs to be pretty slick as we're pitching to advertising people and I want something that is memorable but not gaudy.