The logo will be displayed on our dumpsters, containers, and trucks; so it should be easily readable even when our trucks are on the move. Keep it simple, clean, and noticeable. Nothing too busy or detailed.
The logo may suggest an environmentally conscious attitude. However, keep in mind that our target customers (contractors, property managers, and business owners) are not necessarily fulled-fledged "tree huggers", so any allusions to the environment should be subtle (or even subliminal).
No pictures of trash cans, dump trucks, or containers, inasmuch as we do not want to pin ourselves down to one type of waste removal service.
Feel free to get creative and include a unique symbol in the logo by which we could be known. (Symbol wouldn't need to have an obvious connection with waste removal).
Consider: "Roll With Us" as a possible tagline.
Please do not use any stock images or clip art in the logo.
Print file format - .ai (CMYK)