Gofresh is a catering startup that will sell prepacked sandwiches and salads on supermarket shelves and cater for events with fresh and practical food solutions. It will only market short shelf life items and proudly announces it's freshness and daily hand-made products using mostly local and traditional produce with no preservation gimmicks..
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- the logo should grab people's attention among the other food items and the word 'fresh' must stand out. It´s a logo but I want it to look like an independent element like it's a label you'd stick on the box to say freshly made.
- colours should resemble fresh and healthy and edible, like lime or lettuce green, ripe tomato or yellow sunflower, mixed with edible duller colours like brown bread or darker shades of green. A sense of wood or brick could be interesting or the element sunshine because the company operates in the sunny and touristic Algarve.
- this is an idea that appeals to me but it's not maditory: round like a label that says 'fresh' (or maybe a badge or medal?), and the GO is on the outskirts of the inner circle but must be easily understood as the word GO. So G is outside circle, O is middle circle and the inner circle has fresh typed in it. The G could end as an arrow because it's ready-made convenience food.
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