We're a startup comprised of a serial entrepreneur and rock climbing buddies. We've built a half dozen highly successul businesses, and we're writing this brief in a rum bar. :-)
Cuéntanos a qué tipo de público quieres llegar
Twenty-somethings through thirty-somethings who are into rock climbing and/or bouldering -- indoor or outdoor. Folks that are just getting started or who are looking to up their game.
We're looking for a logo to use on our web site (still in development) and for cards / letterhead. The primary product is a series of graduated (increasing resistance) physical therapy exercise balls -- they make your fingers and forearms significantly stronger -- which will make you a better rock climber / boulderer.
Our idea for a logo is something round (spherical, perhaps) representing the balls, with a schematic (not too photo-realistic -- it should be a simple logo) of a person in a typical rock climbing / bouldering pose "climbing" the ball.
We're NOT sold on the name GoofBalls, so don't make a big deal about the word or the letters g and b.