I own small business in electrical contracting. I choose the name because it wasn't taken yet, and people will not forget it, plus it match's my sense of humour. I beleive the name alone may seem childish but combined with a professional logo could become a trusted and remembered company name.
The target audience would primarly be people I hand my business card to and that being people building homes, small developers, small business owners. Existing markets.
Because the name banana being somewhat humourus I would like the logo to have a strong, professional look. Thoughts that came to my mind were a strong looking gorilla wearing a hard hat. You could also do something with the initials B.E.,
I like the idea of a hard hat as well implying strength and saftey.
The words Residential and Commercial Construction could be put in, but not neccsary.
DO NOT PUT A BANANA IN THE LOGO, lighting or light bulb. Please stay away from the typical electrical symbols. sine wave, ect.
In no way should goofyness be implied through the logo.
I would like it to be wearable. One of those logos that don't look like a techy business logo., hopefully that doesn't contradict the professional aspect that I want.
Logos I like the coloring of billabong, hurly, roxy, surfer apparel designs. Something that I could wear and not look like a company goof. Clean lines not messy.
I hope that helps.