Great logo needed for new Car Wash & Detailing business

D-Lux Car Wash & Detailing

Hi we are a new start up business with lots of experience. The D-Lux business will operate on a busy road (approx 1000 cars an hour go past us) our State has water restrictions so people cannot wash their cars at home. We can hold 18 cars at a time on our site. We have two very large bill boards on site which can be seen from some distance away. We offer a premium service where people drive in, choose a wash or wash & interior or wash, interior & polish ($65 AUS) while relaxing having a coffee in our on site Cafe. No fuss in and out in 20 to 30 minutes. We buy in Recycled water and also recycle water on our site. We are an owner operater business with up to 15 staff. The site will be very well presented, clean and maintained in a high manner. All staff will have uniforms and most important we want clients to leave and feel really good just like you do when you drive out of a show room in your brand new car

Our target clients are people who want a quality car cleaning process with no fuss, for some it is a regular service eg twice a week, for others a one off treat for others it is essential & daily (car lovers, real estate agents, taxi & Limo drivers). Alternatives to us are go to a coin operated wash bay where you have to get out and "Do it Yourself" wash & vacuum or a coin operated drive through wash then vac yourself. Other clients may be just time poor ( busy executives etc), really dirty cars (mums with kids) and those looking for an enviromentally friendly wash ( we buy in & recycle our water, use biodegradable chemicals & only use 20 litres of water per car) or people selling their cars or just need to rejuvenate their car eg Full Detail ($285-), we also fix scratches, scuff marks on bumpers and marks on alloy wheels. We also detail interiors including rejuvenating leather & cloth seats, steam clean carpets and give you sparkling glass

We are looking for a Logo that encapsulates our value proposition, grab s clients attention, create a positive happy feeling, trust us with your car and reflect our business name D-Lux Hand Car Wash & Detailing

eg
D-Lux Wash
D-Lux Interior
D-Lux Detailing

Our corporate colours we decided would be red background with white writting but open to you suggestions

Our value proposition in summary is

convenience, quality, quick, enviromentally friendly, consultative (personally discuss the clients requirements and needs and expectations they have for their car and the finish)

A big part of our job is to do our very best but this will never make the car new again eg manage client expectations

Our compeditors sites are

http://www.magichandcarwash.com.au
http://www.shinecarwash.com.au

We are NOT about having girls in wet T- Shirts etc

We require our logo in print and Web format