Our company is targeting customers who enjoy luxury and feel that the main heart of the home is the kitchen.
Therefore, the main target audience are customers who are in the process of constructing new houses, apartments, any form of dwelling, that require the installation of a kitchen unit.
We would also like to target newly constructed sites such as compounds with several houses and/or new buildings that have for example, a number of apartments that need to be furnished with kitchens.
Although the majority of our kitchens are high end luxury kitchens, we do have a medium range, so we would also like to target customers looking for kitchens that are more affordable but are still of a good quality.
Our target audience is a mixture of the individual customer who walks into the showroom looking for a single unit and construction companies, building owners, site developers who require a number of kitchen units on a mass scale to be installed into new or newly refurbished sites.