Having fun with fish - create a new logo!

just add fish

Blue Harvest (http://www.blueharvest.com.au) is a sales and marketing agency representing "best in class" seafood producers from Australia.

We want to develop a range of seafood condiments under the brand name "just add fish" to complement our clients products and other seafood products.

The condiments range are for retail and will be available directly from where consumer buy their seafood i.e. fish mongers

Included in the range are:

• Tomato & Chilli Mussel Sauce
• Garlic & White Wine Mussel Sauce
• Fish Rubs (range of mixed spices)
• Singapore Chilli Crab sauce
etc

People who appreciate good quality healthy seafood, who are time poor with a good disposable income and who want more time having fun with their family and friends

Develop a logo for the brand name: just add fish

We want the logo design to represent Simplicity + Freshness + Fun

Our aim with the condiments is to match condiments with specific seafoods i.e. Barramundi + just add fish lemon & mrytle rub

The condiments will be retailed where the fish are sold at the fish mongers

Where the matched seafood is not fish but mussels, prawns etc cross out the fish and add mussels (perhaps in hand writing?)

The packaging design, which will be a seperate project incoporating the new logo. The packaging will also be VERY simple and have an emphasis on quality, simplicity & fun