The Silver Root Company
We make reclaimed, environmentally friendly furniture. We dislike most other reclaimed furniture makers, who we feel are way stodgy and old-fashioned . We take beautiful heritage wood and marry it to sexy stainless steel bases. We then sell this furniture to major restaurants and bars. Our clients also value our commitment to nature and the environment, and many of them are seeking LEED certification.
We are contemporary, NOT old-fashioned.
We are solid and sturdy, NOT dainty or craftsy.
We love elemental materials: a block of maple, a steel tube, a red brick.
We hate heavily ornamental things: an embroidered quilt, stained glass birds and decorative brass doorknobs.
We are soliciting orders from $5000 to $50,000 per client.
We need to appeal to the purchasing managers and designers at, for example, companies like Starbucks and other large cafe chains.
We also need to appeal to entrepreneurs that own a few restaurants and bars themselves.
We need to appeal to commercial and retail designers.
The color scheme must include the colors silver and blue (we will consider blues from royal to navy). We would like the logo to work in black and white also.
The logo must include the full name of the company (see brand name title).
We are open to graphics that are relevant to our name and aesthetic.
On a side note, we tried to make a logo in-house and gave up because it is a difficult thing to do and requires talents that we don't have, but we have much respect for. Thanks in advance for your submissions. You are appreciated by us!