My company is Xocalo which is an intentional misspelling of "Zocalo" (spanish for center of town). The company does prospecting for new clients (marketing and advertising) and the visual concept is that all people are converging into us as if they are drawn to us. We are suggesting that all people consumers pass through our central ad platform (Xocalo). Originally the idea was that the 'X' in Xocalo was like "X marks the spot" and I had envisioned that these people would come together in the shape of an 'X', where the outer extremities of the 'X' would be loosely packed figures or people icons that would get increasingly more dense as they come closer to the center of the 'X'. The target audience would be clients who are seeking an advertising solution that was able to recruit new clients to buy their products or services.
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Diseño de inspiración
We do business mostly online. Our clientele is usually buyers in fairly niche industries (small business lenders, lawyers, investment firms, etc.).
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