GreenPall - Sustainable Packaging Solutions
GreenPall - a Scandinavian company - is helping industri cut down on CO2 emissions by recycling industrial packaging.
GreenPall is collecting and reconditioning IBC containers and plastic drums for transport and storage of fluids and bulk ingredients for industrial customers. The reconditioning is done by washing the products in an environmentally friendly way.
GreenPall is solely in the B2B segment; consequently the target audience is professional purchasers employed by industrial companies.
Sex: Mainly male audience
Aged: Primarily middle aged (35-49)
Education: Primarily “blue colour” background
Moreover the target audience is potentiel investors in GreenPall.
The GreenPall logo needs to be instantly recognizable with a “international corporate” aura. The feel should be dynamic/contemporary yet reassuring.
The logo also needs to portray the essence of our service: That GreenPall is an environmentally friendly company helping our industrial customers save money and cut down on the CO2 emissions at the same time.
Logo Perception: Transport of fluids and bulk ingredients for industry, security for the customer, recycling, high-value, industry leader, trustworthy.
We would like to explore the idea of a stylized IBC container being part of the logo.
These are suggested design directions to be expanded upon, but they remain suggestions only. You are free to be creative! Submit other designs that you think are in the spirit of this Logo Design Brief.
* Please include the tag line “Industrial Packaging Solutions” in your design submissions
* Two colours (one has to be GREEN) are fine, but the logo must also work well in black & white
* The words GREEN and PALL could be designed e.g. in two different colours or one part of the name in bold and the other in fine line
* Vector formats preferred