Our target customer is a woman aged 20-40 who is looking for birth control that works in harmony with her body. Our system takes ancient wisdom about the fertility cycle and uses technology to allow women to read their daily fertility signs quickly and easily. Each woman can interpret her own signs and make empowered decisions about her reproductive health.
We would like our brand to be associated with the following words: Clean, sexy, responsible, trustworthy, well organized, pretty, relaxing, supportive, informative, useful, easy to use, solid, immaculate, safe, impeccable, friendly, honest, effective, feminine, sleek.
Relevant themes/archetypes are wisdom, confidence, freedom, water, calmness, deep
Our target customer does yoga, buys organic food, and goes to a naturopath. She is interested in living a lifestyle of conscious health and sustainability.
We would like a logo that is simple and elegant and can stand on it's own without words and still identify the company (like Apple, Mercedes, or Lulu lemon)