Health Defence is a Self Defence and general health and well- being fitness studio. Our image is of strength, vitality, fitness and self-defence. We will be teaching karate as well as a tailor made fitness programs to make people healthy and able to defend themselves. Our company is more than just fitness, we will be embracing total well-being and health motivating people to be happy, healthy and strong.
Whilst our target demographic is for the corporate market we do want to appeal to the general public. We want to appear strong and competent. There are also possibilities of doing fitness workshops. Therefore our symbol needs to be fairly gender neutral, embracing a strong, powerful image that conveys the notion of fitness and self defence.
What we require is a logo of a red heart (as in a love heart shape) on a white background with a white punching fist in the middle. An example of the type of fist we want can be seen here. The main colours of our company will be red and white.
We would not want it as chunky as this fist, we would want the lines all of a similar width & for all the lines of the picture to join up to create a more clean clear simple image. Having said this, we are open to suggestions. The aspect view should be same though.
We want this fist to appear in the middle of a clean bright red love heart, combining the elements of health (heart) & defence (fist)
On the bottom, on either side of the bottom point of the love heart we want the words Health Defence written in a font that is bold, clean, simple and strong. The wording can appear wherever you see fit and we're open to the idea of having the heading incorporating ".com" on the end.
Attached are some rough sketches of how we envisage it to look. We also want the logo to eventually appear on merchandise, webpages and training gear so there also are some sketches of how we envisage the logo to appear on tracksuit tops etc...
Alternatively if you have another idea which you feel would work well feel free to try something different!