I am a Physique Transformation Engineer who specializes in making both men and women hot as well as getting them performance ready. Myself and 3 other women have come together to share our expertise in making people beautiful. There are 2 aspects to our company:
Model: Optimizing the body through nutrition to have a beautiful physique inside and out. This is not the same as just "weight loss". At the end of your time with us you will be beautiful on the inside (hormonally thus emotionally) as well as all aspects of the outside (hair, teeth, nails) due to proper nutrition and training.
Performance: All aspects of performance nutrition are handled to make you the best on game day and after. You cannot perform at your best if your body is not at its best so we pay close attention to all details that affect your performance (body composition, hormones, recovery, game day and etc.)
Our name plays off of Model--being the ideal and also referring to being a model.
In general, we are fun, highly intellectual women who are looking to brand ourselves a bit higher than the traditional "weight loss gurus".
We are targeting men (more for the performance side) and women (for both) between the ages of 25 and 45. Currently I do this sort of work for an online fitness competition site. (http://www.cathysavagefitness.com) These are the types of men and women that I will cater to.
On the performance side we will be hitting the weekend warrior type. The average triathlete or adventure race enthusiast who is better than most but not on an elite level.
We are open to ideas but would like the logo to be integrative (we have thought about a silouhette of a woman in a dress and heels jumping a hurdle).
* silouhette form of a woman is best if you go with a person.
* must incorporate both aspects of the company
* we would like some color in the logo--not all black and white
* needs to be able to be used on anything (business card, poster, banner, etc.)
* other than silouhette (if you prefer), no cartoons please.
The rest is up to you. We are looking for something as unique as we are that doesn't take itself too seriously. Have fun with this!