Target Audience: Young (17-30) men and women, interested in sports, fitness and nutrition. College education, internet savvy, active/hyealthy lifestyle, value improving overall health and physical appearance.
Logo should reflect the values of the target audience as well as benefits of the store: Quick and easy to use, high quality products, safe/reliable.
Do not include images or symbols related to bodybuilding (eg: muscles, weights, etc.)
Colors mentioned (blue, white, grey, green) are just preferences. Please feel free to use some of them, or include others if desired.
Attached are some examples (unrelated to nutrition or fitness) of logos we like.